Coca-Cola Mixology

Conceptual Design

Design Direction

Brand & Digital Executions

Global Guidelines & Playbook

A beverage platform born from the desire to mix, this platform embodies Millennials and Gen-Z’s refreshing mix of style, individuality and identities.

We created clear, structured principles to guide a coherent global rollout.

X has become the universal symbol for collaboration. It communicates the mixing of flavours, brands, people and gives a visual identity that is rooted in collaboration.

Partnership rollout in multiple markets