McDonald's to go

McDonald’s launched a new concept store in Fleet Street, London, the first new type of restaurant since Drive-Thru. Focusing on city workers that are looking for something quick to grab and go.

Tapping into the new Feel-Good design system, we created key animations to; work across in-store digital touchpoints, educate and inspire customers about the new format. Creating a three step process - Order. Pay. Takeaway. - that works across the menu and through different day parts.

Designed at The Marketing Store