Christmas 2020

For Christmas 2020 McDonald's desired a campaign full of festive magic, that aligned across multiple platforms and touchpoints.

Leading the concept team, we developed an overarching platform of Christmas rituals, based on the family event of hanging the baubles, all tying into the above the line campaign.

Our baubles were the cornerstone to all our creative, whether that be on our packaging suite, through our instagram game or as a portal into our food campaigns.

Designed at The Marketing Store

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