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McDonald's Chicken Legend
Forward thinking restaurant design.

Art direction and layout for the first full roll out of Free Flow menuboards for McDonald's. Within this food window we focused on an update to the instore visual identity of Chicken Legend & Flake McFlurry.

The overall aim of the executions were to highlight food quality within McDonald's restaurants and declutter information allowing consumers to navigate the options and bringing delicious feel-good moments into restaurants.

Designed at The Marketing Store