McDonald's Big Tasty
Contemporary visual update.

The return of a favourite. We looked to update the visual identity of the Big Tasty, which previously was dark and moody. Inspired by the growing contemporary burger scene, we created a seasonless visual entity which was used through menu board layout through to new packaging.

To support the Big Tasty, a new VI was also created for Galaxy McFlurry which encompassed motion and instore graphics.

Designed at The Marketing Store