McCafé launched the Flat White into their coffee range early 2018, looking to bring this ‘little dude from down under’ to the UK masses. We created a visual identity (VI) that supported the bold flavour of the coffee, firstly through taking the art off the top of the coffee and designing packaging that represents the cups nature.
The VI carried through to identity design, art direction, in-store communications and motion design, creating a customer journey that flowed from out-of-home to in-store creative with an aligned direction and core ethos of "great tasting coffee, simple."
Designed at The Marketing Store
Supported with OOH creative by Leo Burnetts