Alpoholics Alpine Chalets
Alpine brand update.

Alpoholics are an Alpine chalet company running catered accommodations across various French resorts, from La Plagne to Les Arcs. Runner Up for 'Best UK Chalet Company' at the World Snow Awards 2014, 2015,  2016 and nominated for 2017.

Working as the pinnacle of rider owned and run chalets, Alpoholics were looking to update their old brand, whilst keeping assets that they have developed over the years and have brand equity within the company and their clientele. With clientele that are ‘normally fun, have a sense of humour, like a drink and a laugh but are also passionate about sliding on snow’ the brand has been modernised for their target market based on key values of fun, inclusive, distinctive & experience based.

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