adidas X19
Social Boot Launch

adidas wanted to launch their lightest & fastest boot ever, the x19, with a high-engagement stunt that would generate hype in the wider football community and followers of one of their leading assets – Mohammed Salah.

Working within a concept team, we knew Salah’s fans already thought of him as god-like, but what if the speed of the x19 could help him pull off a stunt that defies the laws of gravity.

What if Salah could run on water with the new x19?

The stunt received the desired attraction with 6.4 million views of Salah’s film, with over 22k comments and a 69% increase in mentions of adidas football.

Designed at The Marketing Store