adidas Sport Drinks
Push. Perform.


adidas sought a new sub-brand, as they were entering a new category across Europe with an innovative product to give athletes a performance drink all at the push of a button. 

We built a sub-brand within adidas’ global guidelines, where we designed and developed brand, marketing & retail toolkits, social media strategy and product packaging to be used across multiple markets.

We implemented an influencer strategy to build out a community from the bottom up, getting brand ambassadors along the way.

Designed at The Marketing Store


Courtesy of @clippedinandfree